My Venture's Unfair Advantage

My Resources:
1. Location - My location is valuable because I am on a college campus, making my customer base vast and my ability to reach them very easily. I can not say it is particularly rare because there are thousands of college campuses within the United States, but for my sake it is rare to have so many thousands of students located on one campus. This resource is imitable because anybody can be on or close to a college campus, but I do not believe there is a substitute for being at such a great location with access to this many students who are taking out student loans.
2. Personal Connection to the Service - This is valuable because I am living in the situation that I hope to help other students out with. I know first hand what it is like to be in a student loan situation in the most current climate of higher education. This is somewhat rare because I believe most students who are in this situation are looking for help not looking to be the help. This resource is not necessarily imitable because nobody is going to intentionally put themselves in a student loan situation if they don't actually need the money for college.There is also no substitute to this resource because it comes from my own experience that I have had and my knowledge and feelings that I have gained.
3. My Connections on Campus - Through previous activities I have established a network of potential customers, "leads" you could call them. This is valuable because it almost gives me a starting point with my service. It is rare in the sense that nobody else has talked to the students I have and asked them the questions about their needs and their wants when it comes to student loans. I'd say this resource is not easily imitable because I have already laid that ground work. While others can talk to other students, I just don't think anybody else is out there doing that. I think there are other resources that can provide similar benefits, but none as much as knowing potential customers by name, not just a generic group of people.
4. My Determination - This resource is valuable because it is what drives me to help other students out that are in similar situations to myself. I think this is rare because it is a culmination of who I am as a person along with the experiences that I personally have had that lead me to this point. Sure, this resource is imitable because anybody can have determination, but it is all about how it is used. I do not believe any other resource provides the same benefits as my own personal determination does.
5. Low Financial Barriers - This is certainly a valuable resource because I do not have to worry about funds in order to get this service on the ground. I am relying on readily available information and my own analysis in order to provide this service. This resource is rare because many products and services have high financial barriers that may prevent them from reaching a customer market. This resource is imitable however, because anybody looking to provide the same service has access to the same information I have access to. This resource does provide benefits that not many resources do, because the financial aspect of a company is so crucial.
6. Knowledge on the Topic - This resource is very valuable because I do not have to do a lot of startup research, because I have a lot of knowledge that can be useful to others at the moment. This is not necessarily rare because anyone who starts a company or a service has knowledge about what they are going into. This resource is imitable to a degree, but there is something to be said from the knowledge on the subject that I have gained from my own personal experiences. This resource provides a benefit that I do not believe is not available in other resources.
7. The Current State of College Tuition and Expenses - This resource is valuable because it means my service will be needed for a long time, not just for a short period of time. The cost of college keeps rising, so students will always need to take out student loans. This is not necessarily rare, because there are a lot of services and products that do not have to worry about the longevity of their market. It isn't imitable however, because you can not create a need. The benefit to this resource is great, and not culminated from any other resources.
8. My Work Ethic - My work ethic is a valuable resource because I will work tirelessly to deliver the best to my customers, meaning I will stay on top of the information and alternatives to provide the best advice and plans. This is rare because I believe not everyone has what it takes to work as hard as business requires. My work ethic is not imitable. It is unique to me and provides benefits as large as I am willing to work.
9. My Age - Oddly enough, I think my age is a valuable resource because I am able to connect with the market of customers that I am targeting. It is rare because not many services are run by 20 year old college students, especially in the financial planning/student loan industry. You can't imitate age and the evident advantage that comes with being able to connect in this way yo your customer market.
10. Room for Error - I think it is a valuable resource that with my service, I can't really make a student loan situation worse. I won't have to worry about the growing pains of a company in this way because the students will already be coming to me with the worst possible situation. This is rare because I believe there is not a lot of room for error in other companies and services. You cannot imitate this resource, being it just comes with the nature of the idea and the customer market. This benefit could prove to be one of the most important ones, that you can't get from other resources.

My Top Resource: 
Of these 10 resources and by doing a VRIN analysis of them all, my top resource is my personal connection to the subject matter. This resource is the most important to my venture because it means that I get exactly what my customers are going through, their needs, their wants, and what they are looking for in a service like mine. It encompasses many of the most crucial aspects of any venture, and I have an advantage in this way.